Larry Kendall holds a master’s degree in Business Administration from Kansas State University and has practiced real estate for 48 years. He is one of the founding partners and Chairman Emeritus of The Group, Inc., a Colorado real estate company with 200 sales partners in 6 offices in Northern Colorado.

Larry is the author of Ninja Selling, a sales training system with over 80,000 graduates in the US, Canada, New Zealand, and Spain. He has taught for 10 years in the real estate program at the Colorado State University College of Business and is 2006 Colorado Realtor of the Year.

His book, Ninja Selling, was released in 2017 and became both an Amazon best seller and the #1 New Release in its first week. It received the Axiom Business Book Awards Gold Medal as the best new sales book for 2018.

In 2020, Ninja Selling was voted by Inman News readers as the best sales book for the real estate industry. That same year Larry was inducted into the Colorado Business Hall of Fame.

Larry’s mission is to help people bring out the best in themselves and their organizations.